Política de privacidad

This Privacy Policy clearly and accessibly explains how we process the personal data you provide when you browse our website, make a booking, contact us, or participate in our tourist activities.

1. Data controller

The data controller of your personal data is:

• Naturanda Turismo Ambiental S.L.
• CIF: B90054370
• Address: C/ Rastro 12A, 41004 Sevilla
• Official privacy email: info@naturanda.com

Naturanda is responsible for processing all data collected via the website ticketsmadridpalace.com and manages this data in accordance with this Privacy Policy.

2.Data we collect

a) Data you provide directly

• Name and surname
• Email address
• Phone number
• Payment data (processed securely)
• Information necessary for bookings and activities
• Queries sent by email or forms
• Data provided when registering or subscribing
• Information you choose to share when using linked social networks

b) Automatically collected data

• IP address
• Cookies and browsing data
• Information about your searches, bookings, or interests
• Language, country of access, and other non-identifying demographic data

c) Data from social networks

If you log in via Facebook, Google, or other platforms, we may receive:

• Name
• Email address
• Profile picture
• Public information in your settings

d) Photos and videos during activities

We may capture your image during excursions or activities, as detailed in section 10.

3. What we use your data for

a) Service provision

• Managing bookings and payments
• Confirming your purchase
• Sending relevant information about the activity
• Providing customer support

b) Improvement and personalization

• Adapting recommendations to your interests
• Analyzing website usage
• Making operational and internal statistical improvements

c) Marketing communications

Only when you have authorized it or there is a prior commercial relationship:

• Sending promotions
• Sharing updates about destinations or activities
• Inviting you to surveys or reviews

d) Cumplimiento legal y seguridad

• Fraud prevention
• Tax and accounting obligations
• Responding to legal authorities

4. Legal basis for processing

• Contract performance: booking management.
• Consent: marketing communications, non-essential cookies, use of images.
• Legitimate interest: service improvement, internal analysis, security.
• Compliance with legal obligations.

5. Data recipients

We only share your data when strictly necessary:

• Service providers involved in your activity: tour operators, guides, transport providers, accommodation, etc.
• Technology and marketing companies under confidentiality agreements.
• Financial institutions and payment gateways.
• Public authorities when legally required.

We do not sell personal data or share it with third parties unrelated to service delivery.

6. International transfers

We do not transfer data outside the European Economic Area unless:

• The activity takes place in a third country, or
• You interact with external platforms (Meta, Google…), subject to their own policies.

In such cases, GDPR safeguards will apply.

7. Data retention

• As long as there is a contractual relationship or it is necessary to provide the service.
• As long as you do not request deletion, when processing is based on consent.
• For the periods required by tax and accounting law.
• For statistical or improvement purposes, anonymizing data whenever possible.

8. Your rights

You may exercise at any time:

• Right of access
• Right to rectification
• Right to erasure
• Right to object
• Right to restriction of processing
• Right to data portability
• Right to withdraw consent

How to exercise them: by sending an email to info@naturanda.com indicating the right you wish to exercise and proof of identity if required.

Supervisory authority: you may file a complaint with the Spanish Data Protection Agency (AEPD).

9. Cookies

We use cookies to:

• Improve user experience
• Analyze traffic and website usage
• Personalize content and recommendations

You can consult the Cookie Policy to manage your preferences.

10. Use of images for promotional purposes

During our activities, we may take photos or videos in which you may appear.

These images may be used for promotional purposes on:

• Website
• Social networks
• Advertising materials

If you do not wish your image to be used, you may request it at info@naturanda.com, and we will remove the content within a reasonable period.

11. Security

Naturanda applies technical and organizational measures to protect your data:

• SSL connection
• Encryption of sensitive information
• Internal access controls
• Secure servers
• Incident detection and response protocols

Although no system is completely infallible, we act with diligence and transparency.

12. Contact

For any questions regarding this policy or the processing of your personal data:

• GDPR contact email: info@naturanda.com
• Data controller: Naturanda Turismo Ambiental S.L.